Pictographic Creative is a new Aboriginal-owned digital outdoor media company serving the Lower Mainland. Two digital billboards were purchased to capitalize on the opportunity to offer customers an advertising medium that is otherwise unavailable in the area.
Two 10’ by 20’ LED high definition digital billboards are soon to be deployed on Kwantlen Reserve land along Highway 7, offering high frequency exposure of over 25,000 views daily to traffic travelling through Maple Ridge, Mission, and beyond.
We are targeting businesses within the area who wish to pursue digital OOH (out of home) advertising opportunities. Digital OOH advertising increases the impact of a campaign and engages its audience in a unique way. With this technology comes enhanced flexibility - we offer the ability to change messaging quickly, stream user-generated content, display data in real time and more.
Pictographic Creative is a subsidiary of Seyem’ Qwantlen Business Group, the economic arm of Kwantlen First Nation.
We are a new Aboriginal owned & operated advertising company.
We help local customers realize their brand potential through fresh, innovative approaches to digital outdoor media.
getting to know you
Our first meeting involves getting to know more about your business. What do you currently do for marketing? What's worked in the past? What hasn't? We work through a 'creative brief' together so that we have a clear idea of how the ad looks and feels, as well as ensuring it aligns with your current branding efforts.
Our graphic design team creates ad concepts based on the information collected from the initial meeting. From there we work with you to refine an idea into a final design for approval, which then is readied to publish.
Alternatively if you have in house graphic design services you can skip these steps altogether. Here are some guidelines to ensure your ad does it's job in the most effective way for this advertising medium: design tips for digital billboards
A full 'ad spot' gets up to 8 seconds of exposure in one of nine spots, on constant rotation. This means your ad will be seen approximately 1,200 times daily. Half 'ad spots' play for up to 8 seconds every other cycle and will be seen approximately 600 times daily.
Two 10' x 20' high resolution LED billboards with 2 facings each are to be installed on Kwantlen Reserve Lands by BC Highway 7, or Lougheed Highway. One will be located on the north side of the highway, just east of the Albion neighbourhood, while the other is to be installed at Silvermere Lake by Whonnock neighbourhood.
Both enjoy over 25,000 exposures daily.
Contact our sales representative for information on full or half slots. We offer discounts on longer term ad space too.
In 2011, Canadian workers spent an average of 51 minutes a day commuting to and from work.
- Statistics Canada, Commuting to work 2011
Urban Canadians are exposed to OUT OF HOME advertising for up to 4 hours on a weekday and up to 5 hours on a weekend day.
- Out of Home Marketing Association of Canada, study
Scheduling & Coordination